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The next thing to offer great customer service is to greet them. The greeting and a genuine smile are the greatest tool in ensuring a positive shopping experience. When you greet the customer, you are welcoming them into your home. The workplace is a place that you should take pride in. Just as you are welcoming someone into your home, you must welcome the guests that are entering your workplace. These individuals are the consumer. The ultimate goal is to make them feel as they are taken care of and guided so they will do as much business as possible.